I lately received a telephone name from Union Financial institution – they have been planning on rolling out an enormous re-branding marketing campaign, and needed yours really to type the style phase. First off all, can I categorical how elated I used to be it’s such an honour to work for Union Financial institution. They’re an extended standing financial institution and I used to be positive working with them was going to be a deal with.
So, the essence of the re-branding challenge was – “UBN is at present within the means of implementing a marketing campaign that requires a photograph shoot with styling and costumes. The theme for the shoot is ‘Trend Evolution’, which might contain depicting trend developments from previous to current – how the previous has turn into new“.
The situations are – sporting Nigerian garments from the 60s, 70s, 80s, 90s and millennium the best way it was worn up to now, to the best way it’s worn now.
The challenge was fairly time-delicate so I needed to work shortly, decisively and group up with a designer that may ship minimal supervision. Juliet Omoruyi of Home of Julyet Peters was good for the job! Juliet is tremendous keen about her craft, and is all the time completely happy to check out new tasks. I felt so fortunate!
For the group shot (see above), we have been to depict trend from the 60s, 70s, 80s & 90s and now. Juliet and I created designs utilizing Vlisco materials to characterize types from the totally different eras. Union Financial institution additionally had a colour palette/background they needed to be included into the Advert.
Armed with the information I had garnered, I set off to the Vlisco retailer and chosen materials that labored with their model colours, and in addition would fuse properly as a gaggle portrait.
I kicked off with the 60s period. We went for a fusion of types from the late 50s to the early 60s. We selected a gown with puff sleeves, a cinched waist and billowing skirt.
Subsequent up was the 70s period. It was one of many appears Union Financial institution chosen to work with for a lot of the marketing campaign, and the roll-out banner. Right here, we opted for bell-backside pants, a fitted shirt and an enormous ‘fro. This can be a basic look related to the seventies.
The 80s period was my favorite – I really like 80s trend. Assume massive hair, puffy sleeves, fish internet stockings and tulle.
The 90s outfit was a bit tough because the types then was a bit extra fluid. We selected a pleated matching skirt go well with, a white shirt and chunky platforms.
Final, however not the least is the millennium until now. The off-shoulder gown with dramatic sleeves are fairly the rave now, and it proved to be a terrific selection.
We settled on the Iro & Buba for depicting how trend was worn then and the way it’s rocked now, nevertheless it proved to be barely tougher. I needed to supply for genuine Iron & Buba from the 60s – because of Sade Thomas Fahm & Kemi Ofilli for all of the superb assist.
Outfits displaying trend from 60s
This 2nd picture exhibits style from the 80s Iro & Buba with style from the millennium.
Outfits displaying trend from then within the 80s & the millennium
Hakeem Salaam was the photographer for this venture, and he took superb pictures.
The Staff: With Fashions, Hair Stylists & Make-up Artists
Images: Hakeem Salaam
Styling: Ezinne Chinkata (Instagram: @Zinkata1)
Designer: Home of Julyet Peters